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Burger Village

Burger Village wanted to strengthen direct ordering through Fastbite while reducing dependence on high-commission third-party delivery platforms. At Stack Blue, we built a full-funnel digital marketing strategy combining Local SEO, Google Business Profile optimization, social media, and email campaigns to drive more customers to order directly from Fastbite. The strategy delivered a three-year record high of 1,641 direct Fastbite orders, with an 11.24% YoY surge in delivery volume.

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Burger Village Direct Ordering Digital Strategy Visual
1,641 Direct Fastbite Orders
+11.24% YoY Delivery Growth
Full-Funnel Local Strategy

Burger Village – Driving Direct Orders Through a Full-Funnel Digital Strategy

The Challenge

For a restaurant, getting customers to place an order is only part of the equation. Where that order happens can also have a major impact on the business.

Burger Village wanted to increase orders through Fastbite, its direct ordering channel, while reducing its reliance on third-party delivery platforms that charge higher commissions. The challenge was to create a steady flow of customers from digital discovery to ordering.

Simply increasing visibility was not enough. Burger Village needed a connected digital strategy that could reach nearby customers, keep the brand visible, encourage repeat engagement, and ultimately drive more people to order directly.

How We Helped

At Stack Blue, we approached the challenge as a full-funnel digital marketing effort, not a single-channel play. We brought together Local SEO, Google Business Profile optimization, social media, and email campaigns, with Fastbite ordering as the key destination.

Local SEO strengthened Burger Village’s visibility when customers searched for nearby food and restaurant options. Google Business Profile optimization supported local discovery and kept key business information accessible to potential customers.

Social media added another layer by keeping Burger Village in front of its audience through regular content and engagement. Email campaigns helped reconnect with existing customers, giving the brand another way to encourage repeat visits and orders. The strategy was designed to work together smoothly from first discovery to direct checkout.

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The Impact

1,641 direct Fastbite orders in 2025–26, reaching a three-year record high

+11.24% YoY Fastbite delivery growth (rising from 685 to 762 orders)

+12.4% standard orders growth over three years (from 782 to 879 orders)

Reduced reliance and commission fees on third-party delivery apps

Strengthened direct customer relationships and repeat brand loyalty

Seamless multi-channel customer journey from discovery to checkout

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